Brand guidelines
Our guide to the logo, colours, typography and tone of voice, so the Hallet brand is always used correctly and consistently.
Logo
The Hallet logo is a tick that joins the two uprights of the letter “H”: the moment a job gets done. The mark is always used with white uprights and a lime tick on a blue background.
Get the job done. · The platform for flexible work and on-demand staff
Usage variants
Colour palette
Typography
Our brand typeface is Plus Jakarta Sans (SIL Open Font License). We use weight 800 for headings and 400–600 for body text.
Plus Jakarta Sans ExtraBold
Plus Jakarta Sans SemiBold — Find a shift, get it done.
Plus Jakarta Sans Regular — The platform for flexible work and on-demand staff.
Tone of voice
We talk to workers informally, warmly and directly.
Pay, hours and rules are always spelled out, with no surprises.
With businesses we're more formal: professional and solution-focused.
Short sentences and action verbs: “Apply”, “Post”, “Get it done”.
What not to do
- Don't change the logo's colours or add gradients.
- Don't use the tick as a separate element.
- Don't rotate or stretch the logo, or add shadows to it.
- Don't use it on low-contrast backgrounds.